U.S. social media strategy can use Twitter more effectively to weaken ISIS influence: Opponents of ISIS and Syria are six times greater in number on Twitter than ISIS supporters, but those sympathetic to the group are more active on the social media platform, according to a new RAND Corporation study. The researchers, analyzing more than twenty-three million tweets posted in Arabic over a 10-month period, found that, on average, supporters of ISIS produce 50 percent more tweets than opponents on a typical day, although there is evidence that ISIS opponents are increasing their activity.U.S
Opponents of ISIS and Syria are six times greater in number on Twitter than ISIS supporters, but those sympathetic to the group are more active on the social media platform, according to a new RAND Corporation study.
RAND notes that the researchers, analyzing more than twenty-three million tweets posted in Arabic over a 10-month period, found that, on average, supporters of ISIS produce 50 percent more tweets than opponents on a typical day, although there is evidence that ISIS opponents are increasing their activity.
Researchers say that U.S. officials should do more to support opponents of ISIS on Twitter, possibly offering social media trainings and other engagements to enhance the effectiveness and reach of their messaging.
“Organizations such as the U.S. military and the State Department looking to counter-message ISIS on Twitter should tailor messages and target them to specific communities,” said Elizabeth Bodine-Baron, the study’s lead author and an engineer at RAND, a nonprofit research organization. “The ISIS Twitter universe is highly fragmented and consists of several different communities with different concerns, so messages need to be aimed at specific audiences, rather than trying to craft a one-size-fits-all message.”
Like no terrorist organization before, ISIS has used Twitter and other social media channels to broadcast its message, inspire followers and recruit new fighters. Though less heralded, ISIS opponents also have taken to Twitter to denounce the ISIS message.
RAND researchers used a variety of methods to analyze twenty-three million tweets posted by 771,327 users from July 2014 to April 2015. The findings allowed researchers to identify more than 20,000 distinct user communities and group those into four major meta-communities that characterize the conversation about ISIS on Twitter.
Those four meta-communities include: Shia (they generally link ISIS to Saudi Arabia but express support toward the international coalition fighting ISIS), Sunni (the most fractured group, with several sub-communities focused on country-specific issues), Syrian mujahedeen (opposed to the leadership of Bashar al-Assad in Syria with mixed attitudes toward ISIS), and ISIS supporters (this group frequently invokes threats against Islam, characterizes its enemies as “other” and employs social media strategies such as actively encouraging sympathizers to “spread” messages to expand their reach).
Though fragmented, the patterns of connection between the communities opposed to ISIS suggest inroads for influence that the U.S. government’s social media strategy should explore in order to weaken the ISIS Twitter propaganda and online recruitment, according to researchers.
The study showed that near the end of its reporting period (spring 2015), the number of ISIS supporters active on Twitter decreased while the number of opponents increased. This change coincided with Twitter’s campaign to suspend the accounts of ISIS supporters. Researchers also found that ISIS atrocities such as the burning of the body of a Jordanian pilot sparked a huge upsurge in anti-ISIS tweets.
“Twitter should continue its campaign of account suspensions that harasses ISIS Twitter users, forcing them to lose valuable time reacquiring followers, and ultimately may push some to use channels that are far less public than Twitter,” said Todd Helmus, an author of the report and a RAND senior behavioral scientist.
The study used different network analysis tools and algorithms to identify and characterize the conversation on Twitter about ISIS. For example, researchers found that they could separate supporters from opponents using a simple method: ISIS supporters typically refer to the organization in Arabic as the “Islamic State,” whereas opponents typically use the disrespectful Arabic acronym “Daesh.” They say the method can continue to be used to gauge the worldwide activity of supporters and opponents of ISIS.
- During the study period, ISIS 0pponents generally outnumber supporters six to one
- ISIS supporters, however, routinely out-tweet opponents, producing 50 percent more tweets per day.
- Lexical analysis reveals four meta-communities in the Twitter ISIS conversation: Shia, Sunni, Syrian Mujahideen, and ISIS supporters
- The Shia group condemns ISIS and expresses a positive attitude toward the international coalition and Christians.
- Syrian Mujahideen (anti-Assad movement) supporters have mixed attitudes toward ISIS and generally negative attitudes toward the international coalition.
- ISIS supporters highlight positive themes of religion and belonging; insult Shia, the Syrian regime, and the international community; and pursue sophisticated social media strategies to spread their message.
- The Sunni group is highly fractured along national lines, so different themes resonate differently within this community.
- Patterns of connection among the meta-communities suggest inroads for influence
- The core of the Syrian Mujahideen meta-community serves as an important connection between the Shia meta-community, some Sunni communities, and the ISIS Supporters meta-community, who are otherwise disconnected.
- The Egyptian, Saudi Arabian, and Gulf Cooperation Council communities form the core of the Sunni meta-community, by far more fractured than the Shia, Syrian Mujahideen, and ISIS Supporter meta-communities.
- Within the Sunni sub communities, the Yemeni community has the highest percentage of ISIS supporters and is sharply divided between ISIS supporters and opponents.
- Research institutions should continue to use the model targeting the terms DAESH versus Islamic State for ISIS to gauge worldwide activity of ISIS supporters and opponents. The U.S. government may use such models to test the impact of anti-ISIS programs.
- ISIS opponents are plentiful but may require assistance from the U.S. State Department, in the form of social media trainings and other engagements, to enhance the effectiveness and reach of their messaging. Of course, with al-Qa’eda and its affiliates counted among the ISIS opponents, care will have to be taken in selecting those suitable to train and empower.
- Twitter should continue its campaign of account suspensions: This campaign likely harasses ISIS Twitter users, forces them to lose valuable time reacquiring followers, and may ultimately push some to use social media channels that are far less public and accessible than Twitter.
- U.S. military Information Support Operations planners, as well as State Department messengers, should continue to highlight ISIS atrocities. The Twitter impact of the burning of the Jordanian pilot as well as previous findings suggesting a relation between ISIS atrocities and ISIS opposition on Twitter indicate that such atrocities may galvanize opponents.
- Nations and organizations (such as U.S. military and State Department messengers) looking to counter message ISIS on Twitter should tailor messages for and target them to specific communities: The ISIS Twitter universe is highly fragmented and consists of different communities that care about different topics.
— Read more in Elizabeth Bodine-Baron et al., Examining ISIS Support and Opposition Networks on Twitter (RAND, 2016)
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